Generation Y: Evidences from the Fast-Fashion Market and Implications for Targeting
نویسندگان
چکیده
منابع مشابه
Innovation and Market-Driven Management in Fast Fashion Companies
In hyper-competitive markets, innovation is critical for the growth of marketdriven companies. An examination of case studies of highly competitive global companies in the fast fashion sector, reveals that detailed understanding of the market, deriving from direct management of their stores, enables Zara, Gap and H&M to develop an innovation management capability. This is a fundamental competit...
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ژورنال
عنوان ژورنال: Journal of Business Theory and Practice
سال: 2013
ISSN: 2329-2644,2372-9759
DOI: 10.22158/jbtp.v1n1p1